Whistleblower: How the country's largest financial services company is doubling down on DEI

Last fall, a whistleblower at the nation’s largest financial services company, Edward Jones, reached out to me and said that despite the firm publicly distancing itself from some of its robust Diversity, Equity and Inclusion programs, internally it secretly had doubled down. Over several months, that whistleblower provided internal files. I followed up with considerable reporting to nail this story that is published exclusively in today’s New York Post.

This is a story about what happens when a company loses focus of its core mission and starts instead to champion social causes. For investors who rely on Edward Jones, it must be unsettling to learn about how little attention the company seemingly pays to meritocracy over simply ticking the right DEI boxes.

“‘Like a lot of other companies, leadership at Edward Jones cowered to the woke mob and DEI insanity several years ago,’ a veteran employee told The Post. ‘The difference is a lot of other companies have now ditched DEI, but Edward Jo…